RICOH Lens P10 28-300 mm F3.5-5.6 Unveiled

Ricoh has unveiled the P10 28-300mm equivalent F3.5-5.6 VC lens module for the GXR system with a 1/2.3" back-illuminated CMOS sensor. The image-stabilized unit includes features such as RAW capture, HD video recording and 5 fps continuous shooting (120 fps at VGA). The P10 is the third module available for GXR users, with the A12 28 mm equivalent F2.5 prime lens module currently under development.

The company says that although the optical formula of the lens is the same as that of the CX3, the lens construction has been changed and the design 'optimized' to offer higher quality images. The lens module also makes use of revised image processing algorithms which can be communicated across to the GXR body as a firmware update when they are first connected.

Ricoh announces RICOH LENS P10 28-300 mm F3.5-5.6 VC

A new GXR camera unit with a 10.7x optical zoom lens (28-300 mm) and RAW high-speed continuous shooting at up to 5 frames/second

Tokyo, Japan, May 7, 2010—Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the new GXR camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC*1.

Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom and high-speed continuous shooting of RAW still images at about 5 frames/second*2, this camera unit has a back-illuminated CMOS sensor and an advanced noise reduction function.

Image processing engine Smooth Imaging Engine IV and the high-speed image processing capabilities of the CMOS sensor combine to enhance image quality and expand dynamic range. The 10.7x optical zoom expands image-creation possibilities from wide-angle through telephoto.

The RAW mode high-speed continuous shooting at about 5 frames/second enables the photographer to catch the desired scene. And the noise reduction function and back-illuminated CMOS sensor together give high imaging performance in low-light shooting.

Also included are a 1280 x 720 pixel HD movie function, the dynamic range double shot mode function, a macro function capable of close-up shooting at 1 cm, and many other enhanced functions for diverse and effortless enjoyment of shooting from 28 mm wide-angle to 300 mm telephoto.

For this model, there are two package types available. The product name "RICOH LENS P10 28-300 mm F3.5-5.6 VC" refers to just the camera unit by itself. Product name "GXR+P10 KIT" refers to the GXR body and the RICOH LENS P10 28-300 mm F3.5-5.6 VC camera unit packaged together.